Color Transforms Your Outfit

                                                        (Platinumblondelife.com)

          
          The use of color in fashion design, creates the ability to transform any piece of clothing into a statement about someone, whether it’s their mood, character, or stereotype etc. In the magic of fashion, the key tool of color can transform any outfit from day to night. By changing colors, it can change for any occasion, season, or style. But what ever the purpose or event at hand, it is the connotative perception of clothes that the choice of color creates. For example, bright hues of pink, yellow, and white, are associated with summer and that of a day outfit where as dark hues of maroon, blacks, and browns are associated with nighttime clothing or the winter season.  By the use of picking dark versus light colors and hues, one can transform any outfit to suit the wearer’s needs.

          Since colors have a significant impact on people’s emotional state, the same can be transferred to that through clothing. For someone who is wearing bright colors one day, like yellow and pink, one might view them happy and cheerful, as well as the one wearing the colors will most likely feel a bit happier wearing them because of the mental associations with color. And since color in clothes have a connotative appeal, society has thus established such stereotypes of color and clothes within groups of people, like “Black is the favorite color of Goths” viewing the color black to create a feeling of Goth and intensity (brandingstrategyinsider.com).

          Or how about the sight of reds? Such a powerful color, seen as a “warning” sign on traffic lights and city streets, but when worn as a red dress, this psychological effect is hard to stray away from.

According to Noubikko, who has a list of popular colors and how our emotions respond, it is important to note how color has been established in society to not only be seen, but felt. For example, in response to the color black : Severe, mysterious, sophisticated, glum, depressing, deadly.

                                                                               (google images)

          For the color pink: Soft, innocent, delicate, feminine, delicious.

                                                    (google images)

           
          And for the color yellow: Sunny, bright, hopeful, optimistic, joyful, clear, positive, alive.

                     (google images)

          While all colors have such emotional ties, it is then in the fashion cycle of seasons which these can be articulated. Color is crucial in fashion seasons of winter, spring summer, and fall.

Summer Think clear, contrast and bold colors.

Fall Think soft, cool, slightly grayed colors.

Spring Think bright, fresh and lively colors.

Winter Think deep, dark and muted colors.

          So it is in the shades and hues and seasons that color transforms our clothes into statements, emotions, and concepts of fashion.